Goma reshapes the betting experience starting from what matters: The user

GomaUX captivates users
and delivers results for
operators

Our customer experience platform engages users
who expect a slick mobile-first user experience,
while our easy-to-use framework caters
to operators aiming to maximise their bottom line.

GomaUX delivers speed and functionality with a
truly distinctive UX architecture, generating
longer engagement.

GGRMargin

Key features of GomaUX

GomaUX combines unique end-user features and unrivalled ease of
use for the operator.

Unique UX features

Swipe Navigation

Users can swipe left or right, and up or down in any combination to find and select content and place bets. This creates a betting journey that is intuitive to the 93% of mobile users who use social media apps.

Floating Betslip

Constantly present in-app, suggesting bets and multi-bets, and allowing bet tracking.

Bet-Swipe

GomaUX unique feature, Bet-Swipe delivers AI-based multi-bet suggestions that the user accepts or rejects with swipe right or left.

Bet-Sharing

GomaUX enables bet-sharing via operator-controlled chatroom, or via integrated social media feeds.

Ease of use for operator

Content Management System

Operators can use the CMS to highlight events, bets, bonuses and promotions, and to make live changes to content.

Promo Stories

Carousel of independent content highlights promoting different features. Operator can add, subtract and update features to be promoted dynamically while live.

Home Widgets

The operator can use the CMS widgets to place features on the home screen such as a hero betting card, a highlighted betting event, a promotional banner, news item, event tip or bonus information. This can be published by the operator using the CMS in the live environment.

Customizable UX

Completely flexible look and feel added to options for swipe navigation and floating features = totally bespoke and distinctive UX.

Trusted partnerships with leading
names in iGaming

GomaUX provides
industry-best features
to engage users and
benefit operators

The GomaUX floating betslip is
constantly present as a bet-prompt.
It suggests bets if empty, creates and
prices multi-leg options of bets
already placed, and tracks outcomes
across all sports. GGR % increases
by over 30% as a result.

GomaUX’s unique “cashback” mechanic
allows the operator to rebate a % of losing
bets, creating superior loyalty and
reducing churn.

GomaUX group chat and
friend-get-friend features increase
loyalty, resulting in increase of >25% in
monthly unique players.

GomaUX’s AI engine suggests bets
based on user behaviour, friend
behaviour and user characteristics,
driving share of wallet.

GomaUX includes Goma’s unique CMS that
enables almost infinite flexibility in app
architecture, allowing content updates and
feature changes without dev work.